WPSSO Core | Advanced Structured Data – Meta Tags, oEmbed, REST API, Rich Pins, Rich Results, Schema JSON-LD, XML

Description

Advanced Structured Data Plugin for WordPress

Present your content at its best in search results and on social sites – no matter how URLs are shared, reshared, messaged, posted, embedded, or crawled.

Provides meta tags and structured data markup for:

  • Facebook Open Graph
  • Google Knowledge Graph
  • Google Merchant Feeds XML (Premium Edition)
  • Google Rich Results (aka Rich Snippets)
  • Mobile Web Browsers
  • oEmbed for LinkedIn, Discord, Drupal, etc.
  • Pinterest Rich Pins
  • Twitter Cards
  • Schema.org JSON-LD Markup
  • Slack
  • WhatsApp and Messaging Apps
  • WordPress REST API
  • WordPress Sitemaps XML

Reads data from WordPress, plugins, and service APIs:

There’s no need to select or create templates, manually reenter descriptions, titles, product information, or reselect images and videos — WPSSO reads your existing WordPress content, including custom post types and taxonomies, enhanced user profile data, Media Library image information, and the Premium edition also imports video details, reads active plugin and service API data (Bitly, Facebook, Shopper Approved, Stamped.io, Vimeo, Wistia, YouTube, and many more).

Supports over 500 different Schema types and sub-types:

WPSSO provides comprehensive Schema markup for posts, pages, custom post types, terms (category, tags, etc.), custom taxonomies, user profile pages, search result pages, archive pages, and Accelerated Mobile Pages (AMP) pages – including image SEO, video SEO, local business, organization, publisher, person, author and co-authors, extensive e-Commerce product markup, product variations, product ratings, aggregate ratings, reviews, recipe information, event details, collection pages, profile pages, search pages, FAQ pages, item lists for Google’s Rich Results Carousel, and much more.

Optimized image sizes for social sites and search engines:

  • Open Graph (Facebook and oEmbed)
  • Pinterest Pin It
  • Schema 1:1 (Google)
  • Schema 4:3 (Google)
  • Schema 16:9 (Google)
  • Schema Thumbnail
  • Twitter Summary Card
  • Twitter Large Image Summary Card
  • Video Preview Images

Fixes Google Search and Schema Markup Validator errors, including:

  • A value for the headline field is required.
  • A value for the image field is required.
  • A value for the logo field is required.
  • A value for the publisher field is required.
  • The aggregateRating field is recommended.
  • The brand field is recommended.
  • The headline field is recommended.
  • The image field is recommended.
  • The review field is recommended.
  • No global identifier provided (e.g. gtin mpn isbn).
  • Not a known valid target type for the itemReviewed property.

Users Love the WPSSO Core Plugin

★★★★★ – “Unlike competitors, you can literally customize just about every aspect of SEO and Social SEO if you desire to. […] This plugin has the most complete JSON-LD markup out of any of them, so you won’t have any errors and warnings in search console for WordPress or WooCommerce sites. You can go crazy customizing everything, or you can just set and forget. There aren’t many plugins that allow the best of both worlds.« – kw11

★★★★★ – “This plugin makes getting sites structured data ready extremely easy, and it works flawlessly without any issues. It shows messages on the top bar every step of the way to alert you of any issues until everything is set up correctly. It made all my ecommerce products pass Google’s validation tests. Great work.« – marguy1

★★★★★ – “This plugin saves me so much time, and it has really lifted my SERP rankings. Most of my keywords I now rank 1-3 position. I also noticed after about a week that my impressions have gone up at least 75%. I upgraded to the pro version which gave me even more options.« – playnstocks

Premium Edition Features

[Premium] Additional options in the SSO > Advanced Settings page.

[Premium] Additional options in the Document SSO metabox for the selected Schema type.

[Premium] Imports video details for Facebook, Slideshare, Vimeo, Wistia, and Youtube videos.

[Premium] Schema JSON-LD markup for Better WooCommerce SEO:

  • The WooCommerce plugin by itself does not provide sufficient Schema JSON-LD markup for Google Rich Results. The WPSSO Core Premium edition reads WooCommerce product data and provides complete Schema Product JSON-LD markup for Google Rich Results, including additional product images, product variations, product information (brand, color, condition, EAN, dimensions, GTIN-8/12/13/14, ISBN, material, MPN, pattern, size, SKU, volume, weight, etc), product reviews, product ratings, sale start / end dates, sale prices, pre-tax prices, VAT prices, shipping rates, shipping times, and much, much more.

[Premium] Google Merchant Feed XML add-on for for WooCommerce, Easy Digital Downloads, and custom products.

[Premium] Reads data from active plugins, including:

  • All in One SEO Pack
  • bbPress
  • BuddyPress
  • Co-Authors Plus
  • Easy Digital Downloads
  • Elementor Website Builder
  • Gravity Forms + GravityView
  • NextCellent Gallery – NextGEN Legacy
  • NextGEN Gallery
  • Perfect WooCommerce Brands
  • Polylang
  • Product GTIN (EAN, UPC, ISBN) for WooCommerce
  • Rate my Post
  • SEOPress
  • Simple Job Board
  • The Events Calendar
  • The SEO Framework
  • WooCommerce
  • WooCommerce Brands
  • WooCommerce Currency Switcher
  • WooCommerce UPC, EAN, and ISBN
  • WooCommerce Show Single Variations
  • WP Job Manager
  • WP Meta SEO
  • WP-PostRatings
  • WP Product Review
  • WP Recipe Maker
  • WPML
  • YITH WooCommerce Brands Add-on
  • Yoast SEO
  • Yotpo Social Reviews for WooCommerce

[Premium] Reads data from remote service APIs, including:

  • Bitly
  • DLMY.App
  • Facebook Embedded Videos
  • Gravatar (Author Image)
  • Ow.ly
  • Shopper Approved (Ratings and Reviews)
  • Slideshare Presentations
  • Soundcloud Tracks (for the Twitter Player Card)
  • Stamped.io (Ratings and Reviews)
  • TinyURL
  • Vimeo Videos
  • Wistia Videos
  • WordPress Video Shortcode (and Self-Hosted Videos)
  • Your Own URL Shortener (YOURLS)
  • YouTube Videos and Playlists

Screenshots

  • The Essential, General, and Advanced settings pages provide all the options you may need, from simple blog sites to advanced e-commerce shops and everything in-between.

Reviews

9 сар 21, 2021
Once you get all the add-ons and premium upgrades, it works fantastic! I am loving the front-end results. One suggestion would be to make it one big easy plugin vs so so many addons. I think the core should be it. One paid premium core, and nothing else. That for me at least, would simplify the backend experiemce. But great job on a well functioning product. Also, customer support is hands down the best I have ever experienced from any WP developer! Overall, I am very satisfied.
9 сар 15, 2021
The free version unfortunately has some preset options which are definitely not desirable e.g. "shortlink" is only removable in the premium version. In my opinion the paid for version is probably great (looks that way from all the options), but the free version is too limited. There are better free to use plugins that will do the same without the issues.
9 сар 1, 2021
Posted a query for my specific use case, received a response in less than an hour, a patch to confirm resolution shortly after then a further tweak the following morning. VERY impressed. Very comprehensive.
Read all 266 reviews

Contributors & Developers

“WPSSO Core | Advanced Structured Data – Meta Tags, oEmbed, REST API, Rich Pins, Rich Results, Schema JSON-LD, XML” is open source software. The following people have contributed to this plugin.

Contributors

“WPSSO Core | Advanced Structured Data – Meta Tags, oEmbed, REST API, Rich Pins, Rich Results, Schema JSON-LD, XML” has been translated into 3 locales. Thank you to the translators for their contributions.

Translate “WPSSO Core | Advanced Structured Data – Meta Tags, oEmbed, REST API, Rich Pins, Rich Results, Schema JSON-LD, XML” into your language.

Interested in development?

Browse the code, check out the SVN repository, or subscribe to the development log by RSS.

Changelog

Release Schedule

New versions of the plugin are released approximately every week (more or less). New features are added, tested, and released incrementally, instead of grouping them together in a major version release. When minor bugs fixes and/or code improvements are applied, new versions are also released. This release schedule keeps the code stable and reliable, at the cost of more frequent updates.

See release early, release often (RERO) software development philosophy on Wikipedia for more information on the benefits of smaller / more frequent releases.

Version Numbering

Version components: {major}.{minor}.{bugfix}[-{stage}.{level}]

  • {major} = Major structural code changes / re-writes or incompatible API changes.
  • {minor} = New functionality was added or improved in a backwards-compatible manner.
  • {bugfix} = Backwards-compatible bug fixes or small improvements.
  • {stage}.{level} = Pre-production release: dev < a (alpha) < b (beta) < rc (release candidate).

Standard Edition Repositories

Development Version Updates

WPSSO Core Premium customers have access to development, alpha, beta, and release candidate version updates:

Under the SSO > Update Manager settings page, select the “Development and Up« (for example) version filter for the WPSSO Core plugin and/or its add-ons. Save the plugin settings and click the “Check for Plugin Updates« button to fetch the latest version information. When new development versions are available, they will automatically appear under your WordPress Dashboard > Updates page. You can always reselect the “Stable / Production« version filter at any time to reinstall the latest stable version.

Changelog / Release Notes

Version 9.10.2-dev.3 (2021/12/06)

The default format of Schema and Open Graph types in select drop-downs has changed from “ID | Host/Name« to simply “Name«. If you prefer the older format, you can choose different formats under the SSO > Advanced Settings > Interface tab.

  • New Features
    • None.
  • Improvements
    • Added new options under the SSO > Advanced Settings > Interface tab:
      • Schema Type Select Format
      • Open Graph Type Select Format
  • Bugfixes
    • None.
  • Developer Notes
    • Added a new SucomUtilWP::get_update_meta_cache() method.
    • Added a new SucomUtilWP::raw_metadata_exists() method.
    • Changed comment cache clearing by using the WordPress ‘comment_post’ and ‘transition_comment_status’ action hooks instead of ‘clean_comment_cache’.
  • Requires At Least
    • PHP v7.2.
    • WordPress v5.2.

Version 9.10.1 (2021/12/01)

  • New Features
    • None.
  • Improvements
    • The Document SSO metabox now shows default option values when creating new post / pages (ie. for the ‘auto-draft’ status).
    • The Validators toolbar menu now refreshes when the post / page is saved in the Block Editor (validation links are available for published posts).
    • Added new options under the SSO > Advanced Settings > Integration tab:
      • Inherit Featured Image
      • Inherit Custom Images
  • Bugfixes
    • None.
  • Developer Notes
    • Added a ‘wp_after_insert_post’ hook to update the default meta tag values for ‘auto-draft’ posts.
    • Updated the jQuery wpssoBlockEditor.refreshPostbox function to call sucomToolbarValidators().
    • Added a new jQuery sucomToolbarValidators() method in js/com/jquery-admin-page.js.
    • Added a new ‘wpsso_inherit_featured_image’ and ‘wpsso_inherit_custom_images’ filter.
  • Requires At Least
    • PHP v7.2.
    • WordPress v5.2.

Version 9.9.0 (2021/11/27)

  • New Features
    • None.
  • Improvements
    • None.
  • Bugfixes
    • None.
  • Developer Notes
    • Added a wpssoBlockEditor “namespace« to the js/jquery-block-editor.js script.
    • Updates to rename the javascript sucomAdminPageL10n variable to wpssoAdminPageL10n:
      • Added a new ‘admin_l10n’ element in the plugin config array.
      • Added a new ‘wpsso-metabox’ script in ‘js/jquery-metabox.js’.
      • Added a new SucomForm->set_admin_l10n() method.
      • Added a new SucomForm->get_plugin_admin_l10n() method.
      • Updated the wp_localize_script() for ‘sucom-admin-page’ to use the new ‘admin_l10n’ config value.
      • Updated SucomForm::get_no_input_clipboard() calls to SucomForm->get_no_input_clipboard().
      • Renamed the SucomForm->get_menu_ext() method to SucomForm->get_ext_id().
  • Requires At Least
    • PHP v7.2.
    • WordPress v5.2.

Version 9.8.1 (2021/11/20)

  • New Features
    • None.
  • Improvements
    • Updated the Google product taxonomy IDs.
    • Added a new “Flush Rewrite Rules« button in the SSO > Tools and Actions page.
    • Removed Open Graph, Pinterest, Twitter, and some Schema options in the Document SSO metabox for non-public content.
  • Bugfixes
    • Fixed incorrect reenabling of the ‘Schema Type’ option when purposely disabled for a fixed content type.
  • Developer Notes
    • None.
  • Requires At Least
    • PHP v7.2.
    • WordPress v5.2.

Version 9.8.0 (2021/11/16)

  • New Features
    • Moved the WordPress Sitemaps features to a new WPSSO WP Sitemaps XML add-on.
  • Improvements
    • Added Schema Review subject type check, and issue a warning if not supported by Google.
    • Updated the Yoast SEO integration modules to import or filter the ‘noindex’ value (Premium edition).
  • Bugfixes
    • None.
  • Developer Notes
    • Added a new WpssoAdminHeadSuggest class.
    • Added a new ‘wpsso_robots_is_noindex’ filter.
    • Added a new WpssoUtil->get_available_feed_locale_names() method (filtered by the Polylang and WPML integration modules).
    • Added a new WpssoUtilRobots->is_disabled() method.
    • Added a new WpssoUtilRobots->is_enabled() method.
    • Added a new WpssoUtilWP::sitemaps_disabled() method.
    • Refactored the WpssoUtilRobots->get_directives() method.
    • Refactored the WpssoUtilRobots->is_noindex() method.
    • Refactored the SucomAddOn->get_missing_requirements() method.
  • Requires At Least
    • PHP v7.2.
    • WordPress v5.2.

Version 9.7.0 (2021/11/10)

  • New Features
    • None.
  • Improvements
    • Added new Product options in the Document SSO metabox:
      • Product Pattern
      • Product Size Type
  • Bugfixes
    • Fixed incorrect parent-child inheritance of custom metadata.
  • Developer Notes
    • Added new filter hooks:
      • ‘wpsso_cache_cleared_notice’
      • ‘wpsso_cache_refreshed_notice’
    • Added a new WpssoOpenGraph->get_product_retailer_category() method.
    • Added a new WpssoOpenGraph->get_product_retailer_categories() method.
  • Requires At Least
    • PHP v7.0.
    • WordPress v5.0.

Version 9.6.0 (2021/11/05)

  • New Features
    • None.
  • Improvements
    • Document SSO > Priority Media tab options changes:
      • Added a new Video Stream URL option.
      • Show the Twitter Card and Pinterest options by default.
      • Moved the following options to the Customize tab:
        • Maximum Images
        • Maximum Videos
        • Include Video Previews
    • Removed the SSO > General Settings > Google > Schema Max. Images to Include option. Schema markup will use the default Maximum Images to Include option value from the SSO > General Settings > Images tab.
  • Bugfixes
    • Fixed the disabled “or an Image URL« options under the Document SSO > Priority Media tab.
  • Developer Notes
    • Renamed the ‘plugin_upscale_img_max’ options key to ‘plugin_upscale_pct_max’.
  • Requires At Least
    • PHP v7.0.
    • WordPress v5.0.

Version 9.5.0 (2021/11/02)

  • New Features
    • Discontinued the WPSSO IPM add-on:
      • All features of the WPSSO Inherit Parent Metadata add-on were integrated into the WPSSO Core v9.5.0 plugin.
  • Improvements
    • Added support for new inline variables:
      • %%title%%
      • %%page%%
      • %%pagenumber%%
      • %%pagetotal%%
      • %%sep%%
    • Removed the SSO > Advanced Settings > Clear Term Cache when Publishing option (now always enabled).
    • Removed the SSO > Advanced Settings > Clear Post Cache for New Comment option (now always enabled).
  • Bugfixes
    • Fixed missing ‘author’ in Schema CreativeWork markup.
    • Fixed inheritance of custom images for WooCommerce product offers (Premium edition).
  • Developer Notes
    • Added a new WpssoUtilInline class.
    • Replaced WpssoUtil->replace_inline_variables() by WpssoUtil->inline->replace_variables().
    • Replaced WpssoUtil->get_inline_variables() by WpssoUtil->inline->get_variables().
    • Replaced WpssoUtil->get_inline_values() by WpssoUtil->inline->get_values().
    • Restored the Schema CreativeWork properties moved in WPSSO Core v9.4.0:
      • ‘dateCreated’
      • ‘datePublished’
      • ‘dateModified’
      • ‘author’
      • ‘contributor’
  • Requires At Least
    • PHP v7.0.
    • WordPress v5.0.

Version 9.4.1 (2021/10/30)

  • New Features
    • None.
  • Improvements
    • None.
  • Bugfixes
    • Fixed Open Graph and Schema image sizes for WooCommerce product offers (Premium edition).
  • Developer Notes
    • None.
  • Requires At Least
    • PHP v7.0.
    • WordPress v5.0.

Version 9.4.0 (2021/10/28)

  • New Features
    • Added an integration module for the Elementor Website Builder plugin.
  • Improvements
    • Added support for the Elementor video widget.
    • Added support for the ‘elementor/editor/after_save’ action to clear the post cache.
    • Added ‘knowledge-graph’ to the home page Schema Organization ‘@id’ value for Google.
    • Added new options under the Document SSO > Customize tab:
      • Book Author Type
      • Book Author Name
      • Book Author URL
      • Book Published Date
      • Book Created Date
      • Book Edition
      • Book Format
      • Number of Pages
      • Book ISBN
    • Moved addition of some Schema CreativeWork properties to its sub-types (Article, QAPage, Question, Review, and WebPage):
      • ‘dateCreated’
      • ‘datePublished’
      • ‘dateModified’
      • ‘author’
      • ‘contributor’
  • Bugfixes
    • Fixed home page Schema Organization logo detection by Google.
    • Fixed missing product currency when the default currency is selected in the Document SSO metabox.
  • Developer Notes
    • None.
  • Requires At Least
    • PHP v7.0.
    • WordPress v5.0.

Version 9.3.0 (2021/10/23)

  • New Features
    • None.
  • Improvements
    • Refactored several methods to offer selective local caching (enabled by default).
  • Bugfixes
    • None.
  • Developer Notes
    • Added a new WpssoAdmin->activated_plugin() method.
    • Added a new WpssoAdmin->after_switch_theme() method.
    • Added a new WpssoAdmin->upgrader_process_complete() method.
    • Moved WpssoAdmin::reset_admin_check_options() to WpssoRegister->reset_admin_check_options().
    • Refactored the WpssoUtil->maybe_load_textdomain() method to add support for WPMU_PLUGIN_DIR.
    • Refactored the WpssoConfig::get_config() method to remove the $apply_filters argument.
    • Refactored the WpssoConfig::get_ext_dir() method to add a $read_cache argument (true by default).
    • Refactored the SucomPlugin::get_active_plugins() method.
    • Refactored the SucomPlugin::is_plugin_installed() method.
    • Refactored the SucomPlugin::get_plugins() method to add a $read_cache argument (true by default).
    • Deprecated the SucomPlugin::clear_plugins_cache() method.
  • Requires At Least
    • PHP v7.0.
    • WordPress v5.0.

Version 9.2.1 (2021/10/19)

  • New Features
    • None.
  • Improvements
    • Added a minimum version check when the Yoast SEO plugin is active.
  • Bugfixes
    • None.
  • Developer Notes
    • Moved allow_aggregate_rating() and allow_review() filter methods to the WpssoSchema class.
  • Requires At Least
    • PHP v7.0.
    • WordPress v5.0.

Version 9.2.0 (2021/10/16)

  • New Features
    • None.
  • Improvements
    • None.
  • Bugfixes
    • Fixed a condition where WP_HOME could be used for the Site Address URL for non-default sites in a multisite setup.
  • Developer Notes
    • Updated the SucomUtilWP class methods for WordPress v5.8.1.
  • Requires At Least
    • PHP v7.0.
    • WordPress v5.0.

Version 9.1.2 (2021/10/15)

  • New Features
    • None.
  • Improvements
    • Added a “Current Site Address« information field to the SSO > Premium Licenses settings page.
    • Added a compatibility filter for Yoast WooCommerce SEO presenters to avoid conflicting markup.
  • Bugfixes
    • Fixed a possible Schema type conflict for the site organization with a custom home page Schema type.
  • Developer Notes
    • None.
  • Requires At Least
    • PHP v7.0.
    • WordPress v5.0.

Version 9.1.1 (2021/10/11)

  • New Features
    • None.
  • Improvements
    • None.
  • Bugfixes
    • Fixed unnecessary loading of the ‘sucom-block-editor-admin’ script in the WordPress widgets editing page.
  • Developer Notes
    • None.
  • Requires At Least
    • PHP v7.0.
    • WordPress v5.0.

Version 9.1.0 (2021/10/06)

  • New Features
    • None.
  • Improvements
    • Added Schema Event, Place, and Product ‘subjectOf’ property for videos.
  • Bugfixes
    • Fixed the Document SSO > Publisher Org. option value.
    • Fixed the Advanced Settings > Default Publisher Org. option value.
  • Developer Notes
    • Standardized get_table_rows() calls and filters in ‘submenu’ and ‘sitesubmenu’ classes.
    • Refactored the WpssoProMediaGravatar->filter_user_image_urls() method.
    • Removed the unused WpssoWpMeta->get_table_rows() method.
  • Requires At Least
    • PHP v7.0.
    • WordPress v5.0.

Version 9.0.1 (2021/09/30)

  • New Features
    • None.
  • Improvements
    • Updated the SSO > Setup Guide text.
    • Updated information text in the Document SSO metabox.
  • Bugfixes
    • None.
  • Developer Notes
    • Optimized the metabox container update process in the block editor.
  • Requires At Least
    • PHP v7.0.
    • WordPress v5.0.

Version 9.0.0 (2021/09/24)

  • New Features
    • Discontinued the WPSSO JSON add-on:
      • The [schema] shortcode was migrated to a new WPSSO Schema Shortcode add-on.
      • All other features of the WPSSO Schema JSON-LD Markup add-on were integrated into the WPSSO Core v9.0.0 plugin.
    • Updated the SSO > Advanced Settings > Integration > Enable Tags for Pages feature to register a non-public Page Tags taxonomy.
  • Improvements
    • Added a Document SSO > Customize > Twitter Card Title option.
    • Refactored the Rank Math integration module to read Google, Facebook, and Twitter metadata (Premium edition).
    • Deprecated the Schema link and meta itemprop tags.
    • Deprecated the head attributes check in theme header templates.
    • Removed the SSO > Advanced Settings > HTML Tags > Schema tab.
    • Moved the Schema data filters from the WPSSO JSON add-on to the WPSSO Core plugin.
    • Moved the Document SSO > Schema JSON-LD Markup / Google Rich Results sections from the WPSSO JSON add-on to the WPSSO Core plugin.
  • Bugfixes
    • Fixed caching of option defaults array once plugin objects have been initialized.
    • Fixed missing ‘areaServed’ property in Schema LocalBusiness markup for places / locations.
    • Fixed the saving of selected option colors using wpColorPicker().
    • Fixed an undefined $mt_ret variable error in lib/util.php.
    • Fixed reading of transient cache in WpssoSchema->get_schema_types_array().
    • Fixed saving of the “Primary Category« option value when the default category ID is 1.
  • Developer Notes
    • Added a new ‘wpsso_{post_type}_tag_taxonomy’ filter.
    • Added a new WpssoOptionsFilters class.
    • Added a new WpssoConfig::get_social_accounts() method.
    • Removed the WpssoMetaItem class.
    • Removed the WpssoSchemaNoScript class.
    • Removed the ‘wpsso_add_schema_head_attributes’ filter.
    • Removed the ‘wpsso_add_schema_meta_array’ filter.
    • Removed the ‘wpsso_add_schema_noscript_aggregaterating’ filter.
    • Removed the ‘wpsso_add_schema_noscript_array’ filter.
    • Removed the ‘wpsso_schema_meta_itemprop’ filter.
    • Removed the WPSSO_HEAD_ATTR_FILTER_NAME constant.
    • Removed the WPSSO_HEAD_ATTR_FILTER_PRIO constant.
    • Deprecated the WpssoAdmin->check_tmpl_head_attributes() method.
  • Requires At Least
    • PHP v7.0.
    • WordPress v5.0.